Friday, April 1, 2011

Should schools teach propaganda techniques?

Should schools be required to teach propaganda techniques? Many things are not taught in schools that should be taught and many things are taught in schools that are a waste of time. Teaching about propaganda is not only helpful, it has become nessecery. Children are apt to believe anything they hear, thats why children will get into stranger's cars for candy. Unless children are taught not to believe everything they hear, then things can only get worse. As long as children are manipulated there is no excuse not to provide them with propaganda material. We should give children the ability to defend themselves against one of their biggest threts: Child advertising.

One of the reasons that children are in danger is because of child advertising. It is estimated that by age 21, children view 1,000,000 commercials on television alone. It is now impossible to go to a children's website or television network without being swamped by endless Barbie, Disney and/or Mattel ads. It isn't until eight years old that kids start to be able to tell the difference between a tv show and an ad. This fact not only requires that children should learn about propaganda at an early age, it also may indicate the need for a restriction on advertising aimed at children below eight years of age. Even later in a child's life they are still suscptible to being tricked into buying things they don't care for. It's fashionable or cool to use these products: you will become more popular if you buy that. Children are manipulated into buying anything and everything.

The second way that companies advertise to children is through peers and celebrities. Most clothing brands advertise by tags and designs. The cool kids wear expensive clothes, have expensive backpacks and purses and have expensive electronics. This has been because of careful controlling of popular culture by such companies in order to make more profit. Such items effectively stand as a status symbol. Celebrities earn large capital simply for saying that they use a certain product. The only reason that most athletes earn enough to eat is because companies pay them to endorse shoes or a certain brand of perfume. Film and television stars also apear in ads to make more money, such as Lady Gaga advertising for mac cosmetics or James Dean promoting safe driving (he died in a car accident). Many cartoon characters have also advertised food (and/or cigarettes, in the case of the Flintstones.) Even Pope Leo the XIII got in on the action: by advertising for alcohol!
Some say that teaching about propaganda isn't necessary. They give several reasons: because our schools are out of money we can't afford to teach it, that it isn't important for children to learn about and it would disrupt the system of advertising in general. The first reason self contradictory for one simple reason, because of people spending irresponsibly in the 80's and 90's we are in a financial crisis that almost turned into a depression. As for where to get the money, raise taxes on the rich. The second reason has been answered by this entire essay and the third relies solely on making more profit and its time that children be put first, then corporations.

In this essay I have shown why children need help. They are constantly berated with ads telling them to buy things they don't want or need. Even their role models tell them to buy products they wouldn't consider. Since their are no good reasons against it and many good reasons for it  and unless corporations back off, kids need to be taught about propaganda.

2 comments:

  1. yay! first comment. i liked this post because it was straight and to the point. sorry for such a short comment by the way. i cant wait to read more!

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  2. You do a good job here of explaining why kids could use training in logic to deal with the dizzying number of ads bombarding them and I like the way you begin to address counterarguments toward the end. But, is there more here that didn't get uploaded. You break off mid-sentence and there's no conclusion. Will you upload the rest?

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